Search engines like Google use complex algorithms to determine which pages appear in search results. Understanding how they work is essential for optimizing your website.
How Search Engines Rank Websites?
- Crawling – Googlebots (crawlers) scan websites to discover content.
- Indexing – The discovered pages are stored in Google’s database.
- Ranking – Google analyzes content relevance, backlinks, and user experience to rank pages.
Key SEO Factors That Influence Rankings:
- Quality Content – Engaging, informative, and keyword-optimized content ranks higher.
- Backlinks – Links from reputable websites increase authority.
- Page Speed & Mobile-Friendliness – Faster, mobile-friendly sites perform better.
- User Engagement – Low bounce rates and high dwell time indicate valuable content.
Why SEO is Important?
- Ensures your website gets indexed and ranked
- Helps reach the right audience
- Drives consistent organic traffic
- Improves user experience
